Selected Work
Thrivalist
Thrivalist is a preparedness company focused on helping families become more self-reliant through long-term food storage and emergency preparedness products.
As VP of Marketing, I led the company’s rebranding from Food Storage Depot to Thrivalist, creating a unified visual identity across ecommerce, Amazon, retail, packaging, and digital marketing. My role combined creative direction with business strategy, ensuring the new brand remained recognizable to existing customers while positioning it for future growth.
The project included redesigning product packaging, optimizing Amazon listings, improving the Shopify experience, launching new products, developing marketing campaigns, and creating systems that support long-term brand consistency.
Key Contributions
VP of Marketing
Brand Strategy
Creative Direction
Packaging Design
Shopify & Amazon
Product Launches
Midnight Oil Cafe
Midnight Oil Café is a specialty coffee shop built around Utah’s automotive community, creating a unique destination for enthusiasts and locals alike.
From the café’s launch, I helped shape its marketing strategy by developing the website, email marketing, loyalty program, branding, and digital presence. Through consistent creative direction, social media strategy, paid advertising, photography, and video production, we grew the Instagram community from approximately 300 to over 12,000 followers within a few months while increasing customer engagement and in-store traffic.
The project included branding, content creation, event promotion, apparel marketing, and digital campaigns that helped establish Midnight Oil Café as one of Utah’s fastest-growing automotive café brands.
Key Contributions
Marketing Strategy
Brand Development
Social Media Growth
Photography & Video
Website & Loyalty Program
Latitude Mobile Alert
Latitude Mobile Alert provides medical alert devices that help veterans and seniors live more independently through emergency response, fall detection, and GPS monitoring.
I developed a scalable lead generation system by combining Meta advertising, landing pages, CRM optimization, and creative testing. Through continuous campaign optimization, I reduced cost per lead by more than 50% while creating a predictable marketing engine capable of increasing lead volume based on sales goals.
Beyond paid advertising, I produced photography and video content, managed social media across Facebook, Instagram, and LinkedIn, and helped optimize HubSpot to improve lead management and campaign performance.
Key Contributions
Performance Marketing
Meta Advertising
CRM (HubSpot)
Lead Generation
Photography & Video
Social Media
MakMak Thai Cuisine
MakMak Thai Cuisine is a modern Thai restaurant focused on delivering an authentic dining experience through exceptional food, hospitality, and visual presentation.
From the restaurant’s launch, I helped shape its brand through food photography, menu design, social media, influencer campaigns, paid advertising, and promotional content. I continue to support ongoing marketing initiatives while helping maintain a consistent and recognizable visual identity across digital and in-store experiences.
The restaurant earned Best of Salt Lake City (2025), Best of Davis County (2026), and Best of Northern Utah (2026), establishing itself as one of Utah’s premier Thai dining destinations.
Key Contributions
Creative Direction
Food Photography
Menu Design
Social Media
Paid Advertising
Brand Marketing
Photography & Content Creation
Over the past decade I’ve created visual content for more than 700 clients, ranging from entrepreneurs and families to restaurants, e-commerce brands, and corporate marketing campaigns. My work focuses on creating authentic imagery that helps businesses tell their story and connect with their audience.
Whether producing product photography, portraits, social media campaigns, or commercial content, I combine creative direction with marketing strategy to ensure every image serves a business purpose, not just an aesthetic one.
My Role
Commercial Photography
Creative Direction
Product Photography
Brand Content
Social Media Content
Video Production
More Projects
Throughout my career I’ve contributed to dozens of brands across e-commerce, restaurants, automotive, healthcare, education, nonprofit organizations, and personal branding. The projects featured here represent a selection of work that best reflects my approach and experience.
More case studies and client work are available upon request.
Ready to Grow Your Brand?
From strategy and paid advertising to branding, photography, and content creation, I help businesses turn ideas into measurable growth.